Your boss or the client wants you to work wonders with PR, but you’re not sure where to start and the woolly brief they’ve given you doesn’t help. Don’t worry, we’ve got the ultimate solution – you’ll discover in just one day the best ways to:
- establish your strategy
- boost your media coverage
- prepare key people to engage with the media
- organise press conferences
- use social media to brilliant effect
Plus, crucially, how to measure your success.