No matter how good a website looks, if the content is poor, it’s a waste of money. Why have a great shop window and a load of dull stock behind it?
In just one day you’ll quickly discover:
- the unique demands of writing for websites
- easy ways to hold on to users
- top tips for navigation
- the best “power” words to use
- when and where to add links
- how to write brilliant headlines
- the “cardinal sins” and how to avoid them.